What Makes A Good Press Release And Where To Submit It

Savvy Internet marketers use press releases as a way to increase website visitors and to get their message out to potential customers. There are a few things you should keep in mind that make a successful press release.

In this article we will talk about how to do that and where you should be submitting your press releases after they are written.

1. A very basic thing to keep in mind is you need something to announce when you do a press release. This should be something that adds value to your reader and focuses on a specific theme.

If you've done other forms of Internet marketing such as article marketing think of your press release in terms of keyword phrases that you want to target.

2. To maximize a press release optimize it just like you would a webpage. Target specific keywords and keep them as close to the front and to the left of the press release as possible. If you're unsure about how to do this keep an eye out for press releases you receive from other Internet marketers and pattern yours after the best written ones.

3. Be sure and include a link in your press release where a reader can go to a blog or web page for more information. This should be written in the form of a call to action that instructs them to click on that specific link.

Another good strategy is to offer something for free that would entice them to give you their contact information. You might consider the link in your press release to go to a landing page where they can opt in to your autoresponder for future follow up.

4. Today RSS feeds allow you to syndicate content about your business and get it out in various ways such as PRWeb.com. Other places you can submit your press release to for maximum results include....

- http://www.businesswire.com

- http://i-newswire.com

- http://www.pr.com

- http://www.prleap.com

- http://www.webwire.com

To maximize your marketing efforts you can also take a version of your press release and use it as a blog article. By social bookmarking it to some of the top directories you can receive additional traffic and search engine benefits as well.

It is a good idea to go ahead and rewrite it so that it doesn't appear to be duplicate content that would appear online through one of the services you have submitted it to already. Also give yourself some time between when the press release is being released and when you blog about it so that you again avoid any appearance of duplicate content.

Is Article Marketing Really Article Advertising?

One problem many Internet marketers face is how to advertise their business online at a budget that can afford. For this reason they will turn to article marketing in an attempt to drive traffic to their website. However this brings up a legitimate question, is article marketing really article advertising?

Let's analyze that statement little closer!

I personally think Internet marketers would do better if they viewed their article marketing attempts from an advertising point of view. People come online by the millions every day searching for answers to problems they have.

This presents a unique opportunity for Internet businesses to provide this type of information. However many people do not properly research and write the correct style of articles.

You can see this right from the very start by the keywords that they use to target in the article itself. Most Internet marketers do not have an adequate list of keywords to target that a search engine would find relevant for the type of questions a person is searching for answers to.

This may be the most important part of the article because you will never rank well with search engines if you do not target specific keywords. This is even true if you spend a lot of time submitting your articles to various article directories.

In reality you can do just as well submitting your article to some of the top directories only. The exception to this would be if you use a service such as Submit Your Article where you have the opportunity to make each article unique with their patented rewriting software.

To really benefit with an article from an advertising point of view you must craft a well-written resource box. You will find resource boxes that offer specific instructions to the reader are the ones that get the most traffic from them.

Therefore it makes no sense to write a long resource box that people will not read. Rather you want a resource box that instructs the reader what you want them to do in the fewest amount of words as possible.

Ezinearticles.com is the world's largest article directory. If you look at the top expert authors in this directory you will find the majority of them have very short resource boxes.

In summary article marketing should be viewed as article advertising. Your whole goal is to drive traffic to your website by targeting the right keyword phrases, include a well-written resource box, and submit it to the right directories.
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